Penney for your thoughts.

Soft pretzels and sunshine. I’m an award-winning conceptual copywriter and creative director, for more than 30 years in major Philadelphia ad agencies, and now an independent conceptual copywriter, content strategist, and creative director based in southwest Florida.

Moving targets. I develop brand voice and messaging, from targeted concepts that move stakeholders into your orbit and influence, through creative content that is strategic and focused on your results. 

Engagement party. My reputation has been built on my ability to absorb and convert complex information into powerful ideas that excite, educate, influence, and engage audiences across multiple platforms, agendas, and industry sectors. 

Lift and separate. Creative, targeted messaging that helps define, shape, and adapt attitudes into action. 

Leggo my ego. I’ve supervised creative teams on dozens of branding initiatives for a sweeping range of high-profile national clients, winning awards along the way and thriving in a competitive, high-stakes, budget-driven arena where things come together only when egos and personal agendas are checked at the door. 

International flavor. Among these are ARAMARK and Independence Blue Cross campaigns related to their separate sponsorships of the Olympic Winter Games in successive Olympic years. I media-trained ARAMARK registered nutritionists nationwide for local market broadcast interviews to discuss the sponsor-supplier's training table menus for athletes from 200 countries.

Press here. I graduated from Temple University in 1982 with a degree in journalism. Prior to transitioning into the creative end of advertising, I was a newspaper reporter, film critic, and editor for a suburban Philadelphia weekly. In the late 1990s I was an adjunct writing instructor at Temple for two semesters teaching Advanced Writing for Public Relations.

The play's the thing. "Mumbo Jumbo," an interactive children's musical I co-wrote with Lezley Steele, was produced off-Broadway in 1996 at Pulse Ensemble Theatre, New York. 

Let's talk.

lp@penney.net or 215.806.6940