Linda Penney : Writer
Copy/Creative Concepts
Content Strategy/Brand Messaging
Editorial/TV & Film Historian
When you need original ideas and messaging with legs, and your in-house resources are swamped or limited, I’m your ad hoc advantage for client projects and new business presentations.
Below are a variety of samples from my portfolio, demonstrating my skills and versatility across multiple industry sectors and communications platforms.
Currently I'm working on a book, The Farmer's Daughter: A Guide to TV's Lost Gem. If you or someone you know was associated with the ABC series (1963-66), I'd love to chat with you.
lp@penney.net 215.806.6940
Clients have included...
Campbell Soup Company/Peterson's College Guides/GMAC Mortgage/Comcast/MetLife/USA Technologies/Pitney Bowes Canada/Episcopal Relief and Development Gifts for Life Catalog/DuPont Surfaces/New York Life/Temple University Bariatric Medicine/GE Water Technologies/GE Transportation, BENECOL®/SPLENDA®/PEPCID®/VIACTIV®/Delaware Tourism/Independence Blue Cross/Delaware Lottery/Pitney Bowes/Right Start/United Way/City of Philadelphia, Office of the Mayor/PNC Wealth Management/Janney Montgomery Scott/ARAMARK/Penn State/WHYY-TV/LaSalle University School of Public Health
Also a variety of national hotel and restaurant chains, premier New York real estate developers, international technology innovation companies, food processing and distribution companies, banks and financial services firms, professional associations, service firms, non-profits, and many others
295 Madison Postcards.pdfCommercial Real Estate and Development
FINDPPT_0615.pdfComcast Builder Presentation
GMAC Close for a Cause.pdfBanking and Financial
LaSalleWeb.pdfLaSalle University Abstinence Education Website
Penn State Nano brochure.pdfPenn State Nanotechnology Program
Janney Corp Bro.pdf Janney Montgomery Scott Capabilities
Abuelo'sBranding.pdfAbuelo's Restaurant Branding
BENECOL HeartBeat 10.04.pdfNutrition and Pharmaceutical
GE TIP-Dating ad.pdfTransportation and Logistics
MayorBrochure_FINAL.pdfCity of Philadelphia, Mayor John Street Tribute Brochure
NewarkMuseum.pdfNewark Museum Special Collection Exhibit Ads
WHYY-TVBroch copy.pdfWHYY-TV Membership Brochure
Comcast Builder-Partner Video
RIO Beach Distributor Video
Stop it Now!
Music-Phila.Orch ad.pdfPhiladelphia Orchestra/Rittenhouse Trust
PrecyseCompanyWebsite.pdfPrecyse Technology Web
Pepcid newsmail.pdfPepcid Newsmail
NewYorkLifeLTC2.pdfNew York Life Long Term Care Brochure
Audiolog(4).pdfAudiolog Ad Campaign
Delaware Lottery
Rodney Square Brochure.pdfRodney Square, Wilmington
TempleBariatric.pdfTemple University Hospital Bariatric Surgery Ads/Billboards
Sorona - Future Concept #2.pdfDuPont Sorona
GMACM Postcards copy.pdfGMAC Postcards
Campbells.pdfCampbell Soup 125th Anniversary Booklet
Fontelli Brochure.pdfFontelli Veal Processing Company Brochure
PuttingBalance.pptMetLife Core Series PPT
ItsaPlan.pptMetLife CORE Series PPT
DiaperstoDiploma.pptMetLife CORE Series PPT
5 Schools Ads.pdfAd Campaign for Private, Same-Sex Schools
SITT_brochure.pdfManhattan Real Estate Developer Brochure
GMACM Easy Living.pdfGMAC Mortgage Easy Living
TFG Playbill Ads.pdfNYC Playbill Ads
TFG Banquet Brochure.pdfFireman Restaurant Group
Murray's Delicatessen.pdfMurray's Deli Web
ERD_GFLCatalog.pdfEpiscopal Relief & Development Gifts for Life Catalog
MetLifeAFA(4).pdfMetLife AFA Partner Ads
AbuelosCorpBroch.pdfAbuelo's Corporate Brochure
WHYY-TV Ad 1.pdfPublic Television Ads
FURRS FSI.pdfFurr's Buffet Free-Standing Inserts
coolermiser.pdfVending Product Sales Literature
4. NEW_DCCC_Viewbook booklet.pdfDelaware County Community College Brochure
Sorona-Smarty Pants Concept.pdfDuPont Sorona
DuPont Corian Retail Point of Sale
1.AfinitorPrint Ads.pdfAfinitor Cancer Drug Print Ads
VIACTIVWeb copy.pdfViactiv Calcium Web
VenetoALL.pdfWyndham Veneto Panama Web
Tyvek tag label ad copy 1.pdfDuPont Tyvek
Teflon Carpet SlimJim copy.pdfDuPont Teflon
Zodiaq Mailer.pdf